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Our food and its humble beginnings. Have you noticed a our food is getting hotter.
The taste for hotter and more flavor able foods is taking over our taste buds in a good way.
The reason your food is getting hotter is because your are not alone. There are more Americans that are claiming to like spicy food. It wasn't always  that way. For many years, our American cuisine wasn't on the radar for heat and spiciness. There are some Cajun dishes carrying serious heat, but that is a regional  thing kind of like Southern BBQ from the South. If you don't believe that food is getting hotter try the McDonald's Hot and Spicy chicken sandwich  or go to Wendy's to Carl's Jr., it does exist in our  country.


The millennial taste buds are just the beginning. When it comes to hotter cuisine your headed the right way. The millennial group appears to be the largest fans of spicy foods in the US. According to current research, about 54% of the American population now agree and prefer spicy foods. Now, that's the general population. But, amongst this percentage of folks are the millennials. And, 75% of this generation group want more flavors on the menu; not simply more, but yes hotter. As 62% of millennials are describing themselves as "being adventurous  carnivores". That being said is a huge shift from previous generations. With all the information, images, social media and the connectivity of this group.

Things started to change with all the healthier menu choices. The last time you visited a fast food restaurant did you not notice the words: habanero, jalapeno or siracha posted on the menu? They have also been trimming the fat from your food choices. The compound in chili peppers that actually gives the peppers its heat is called capsaicin. This enzyme travels all the way to the brain as does fat molecules. Your body will tell you when you've become full because of the fat in the meal. By adding these chilies and capsaicin in the food will allow for plenty of flavor without adding extra calories you don't need.

For many of us its been our choice to get take out food and seem to indulge in something new, trying out a new range of flavors and experiences (and including some capsaicin intake). So it is the millennials who are responsible for all those new spicy foods cropping up on the menu, even if was based on health and money. Godere!


  https://www.youtube.com/watch?v=GxBSyx85Kp8